Behaviour | Psychological consultancy for behaviour change

We help organisations research, design, and write for the diversity of human decision-making

At its heart, every project has a behaviour

Your key behavioural indicators are our goal

Most organisations know what they want people to do, Fewer know how to make it happen. Behaviour is a psychological consultancy that closes the gap between intention and action, grounding every intervention in theory rather than assumption. Whether the goal is better financial decisions, healthier habits, medication adherence, or safer behaviour, our clients are confident their budgets go to what works.

We get great results for our clients by running behavioural research, conducting behavioural audits of existing materials, and creating behavioural design and writing to balance business objectives with how people really make decisions.

The psychology every business needs to know

What’s the book about?

If you’ve ever attempted to motivate a customer, client, patient, or loved one to do something that would be better for them, you know how hard it can be.

Paul reveals why our intuition to provide information or educate is the #1 worst way to spark action and why it’s more effective to adopt a behaviour-first approach. Insightful and entertaining, Behaviour First will change the way you approach motivating your fellow humans.

“It's like Atomic Habits for business. A cracking, insightful, and enjoyable way to inject psychology into your work.”

Dr Emmie Fulton,

Founder of Hero Cards

“So easy to read and digest, the humour is great with some proper laugh-out-loud moments.”

Wendy Gell,

Head of digital at Quilter

“Wonderfully demonstrates how behavioural interventions’ have the power to help people behave more optimally and rationally.”

Professor Robert Epstein,

Former editor of Psychology Today

Each episode Paul talks with guests about the psychology behind everyday aspects of our lives. From how we can support vulnerable people to why we are fascinated by vampires, and from the psychology of cats to how to build long-term healthy habits.