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THE PSYCHOLOGY EVERY BUSINESS NEEDS TO KNOW

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The psychology every business needs to know

Behaviour First challenges the traditional approach to marketing and communications by debunking the idea that providing information or education inevitably leads to action.
In the book, Paul Davies argues that adopting a behaviour-first mentality is the only way to promote real action in customers, patients, or anyone who would be better off changing their behaviour.
Peppered with contemporary examples from the world of finance, healthcare, and public services, Behaviour First builds up to provide a five-step process for marketers, designers, entrepreneurs and public-sector communicators to follow.
For those who want to go beyond behavioural economics and nudge theory, Behaviour First translates serious behavioural science into a framework any individual or team can run with.
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    Accessible: Can be enjoyed by readers with little or no background in psychology.
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    Engaging: Described by reviewers as clear, accessible and ‘laugh-out-loud’ in places.
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    Practical: Outlines the ‘Behaviour Relay®’ model that anyone can apply to their workflow.

£30.00

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“Wonderfully demonstrates how behavioural interventions’ have the power to help people behave more optimally and rationally”

Professor Robert Esptein,

Former editor of Psychology Today

“So easy to read and digest, the humour is great with some proper laugh-out-loud moments”

Wendy Gell,

Head of digital at Quilter

“It's like Atomic Habits for business. A cracking, insightful, and enjoyable way to inject psychology into your work.”

Dr Emmie Fulton,

Founder of Hero Cards

  1. Behaviour First is an easily digestible exploration of human behaviour for marketing, communications, and innovation professionals.
  2. Never utter another psychology myth again. Discover the latest insights so you don't accidentally base your customer communications on out-of-date thinking.
  3. Find out why providing information rarely changes people's behaviour and why a behaviour first approach is more effective.
  4. The unique Behaviour Relay® framework is based on twelve highly-regarded psychological theories.

Paul Davies is a consulting psychologist who uses behavioural insights to help companies help their audiences make better decisions for themselves.

Paul has worked on projects for the BBC, GlaxoSmithKline, HSBC, Nationwide, Prudential, Santander and many more.

Paul co-created a groundbreaking neuropsychological appraisal tool to support vulnerable individuals online, hosts the Everything’s Psychology podcast, founded the online magazine Designer Psychology, contributed to publications such as the Financial Times, Vox, and The Verge, and has appeared on Channel 4 as a design psychologist.

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