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Everything we do supports people making better decisions for themselves. We do this by applying well-regarded psychological theories to our clients’ propositions & communications. We achieve strong results by conducting behavioural research, running behavioural audits of client materials, and creating behavioural design and writing that balance business objectives with how people make decisions. A deep understanding of how neurodivergence and traumatic life events affect information processing runs through all our work.

PaulDavies

Behavioural Psychologist

Paul knows brains and behaviour inside out. This makes him – quite literally – the brains behind Behaviour. He founded the company and wrote the book on it: Behaviour First.

He uses his psychological insight to create better consumer products, services, and experiences. He also trained as a graphic designer and has worked with multinational firms on their brands, communications, products, and digital experiences. Paul's ambition is to help people make better decisions.

Paul also hosts Everything’s Psychology, the UK’s number one social science podcast. On the show, he's chatted with amazing minds on topics as diverse as the psychology of James Bond, cats, OnlyFans, habits, investing, vulnerability, kick & fetish, and the Celebrity Traitors.

Ask him about how graphic design and psychology intersect, or (more preferably) his cats, Dennis and Dilly.

SimonBussy

External Business Consultant

Simon supports our financial services and health engagements. He helps clients to solve strategic, proposition and commercial challenges and has done so successfully with Tier 1 through to start-up organisations, including digital and hybrid services.
Ask him about his record collection and previous life in the music industry.

AmeliaFoster

Copywriter & Content Creator

Amelia is our copywriter, content creator, podcast editor and assistant. Officially, that means running our socials and making content that explores the intersection of psychology, finance, and pop culture.

She creates content for our podcast, Everything’s Psychology, where she edits Paul’s behavioural insight into engaging reels unpacking the psychology behind everything from dogs to supermarket shelves. She translates the best of it for LinkedIn’s audience, which is a bit like explaining a meme to your manager.

She also helps curate the frequently infrequent newsletter and handles admin. Unofficially, she scours the news for stories crammed with psychology and forces Paul to talk about them. Somewhere in between, she was shortlisted for the BSME Young Writers Prize.
Ask her about the psychology of celebrity gossip and what makes a good hook.

TanyaSengupta

Lead behavioural researcher

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MartinGalpin

Director

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MicheleDeeks

Director

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