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Success only happens when you have insight into human behaviour. We apply complex psychology in a way that’s invisibly powerful.

From reviewing existing communications to evaluating how your products and services connect with your customers, we help businesses inject behavioural insight into their services, products, and communications.



  1. DESIGN

    We create intellectually robust, beautifully crafted designs that support better decisions and positive actions. We’re wizards at turning ideas into action through customer-facing websites, apps, and expert platforms.

  2. COMMUNICATIONS

    Let us help you break the habit of colourless communicationsby understanding how your customer’s brain engages with your content. Gain attention. Increase awareness.
    Trigger action.

  3. VULNERABLE CUSTOMER
REVIEWS

    Vulnerability isn’t about a minority. The majority of people in the UK have a characteristic of vulnerability and all of us will have moments of vulnerability in our lifetime. We help you find the opportunities to make your online experiences inclusive.

  4. PSYCHOLOGICAL SAFETY

    We help firms take their people’s wellbeing and resilience seriously. We run both one-off events and develop long-term strategies for
    organisations that make employee wellbeing and psychological safety a strategic priority.

  5. SPEAKING &
GUEST APPEARANCES

    We’re always keen to spread the behavioural
    word. We often speak at team days, off-sites, conferences, and webinars to offer thought-provoking, relevant insights into supporting
    people to make better decisions for themselves.

  6. TRAINING

    We can train your team to apply behavioural psychology for business advantage. Your team will learn techniques they can apply immediately to products, consumer communications, and design projects, and gain greater insight into how their customers make decisions.

Conducting research without insight from psychology can be a source of dangerously misapplied effort. To minimise project misdirection, we take the time to design behavioural research programmes that provide deeper insight.

How we do it

By employing rigorous methodologies such as reported behaviour questions, observed behaviour scenarios, conjoint analysis, max-diff analysis, ethnography, and customer case research, we provide research that supports successful customer interventions. Our expert team then analyse behavioural patterns and interprets results into practical recommendations.

We’re skilled in

  1. Qualitative interviews designed to get underneath the surface of stated opinion and find genuine predictors of future behaviour.
  2. Distinguishing between perceived resistance, which tends to dissolve with exposure and familiarity, and hard resistance that is more deeply held and behaviourally predictive.
  3. Anchoring our research in well-established theoretical models that provide a powerful interpretive framework for understanding how people adopt or resist new technology.
We are professional members of the Market Research Society and registered as a Tier 1 organisation with the Information Commissioner’s Office.
“Discovering the power of applied behavioural science in our business was a lightbulb moment. I recommend exploring the application of behavioural science to all companies, irrespective of size or industry and I especially recommend have Behaviour as part of that journey.”

Joel Viney

While Head of Compliance at Santander

Our training programmes help teams adopt a new perspective to develop their roles, improve their creativity, or strengthen their wellbeing. From call centres to creative hubs, we deliver personalised insights to help teams thrive.

Get in touch to find out more details on our training courses
CONTACT US

  1. Behaviour Foundation for Finance

    A half-day course on applying behavioural thinking to your business. Your team learns techniques to apply immediately to products, consumer communications, and design projects.

  2. Behaviour First for Finance

    A six-part comprehensive course on applying behavioural psychology for business advantage. Inspire your team to adopt a ‘behaviour lens’ to gain deeper insight into the minds of customers, clients, or stakeholders.

  3. Catering for Neurodiversity

    This stimulating course humanises consumer vulnerability and recommends how to deliver an appropriate level of care across your staff, products, and services.

  4. Positive Leadership

    For leaders and managers with the ambition to bring out the best in their team. Explore key strategies for creating a flourishing work environment through stories and tools your team can implement in their day-to-day roles.